Mixellany Limited
mixellany (miks-uh-ley-nee; Brit. mik-sel-uh-nee) — noun, plural -nies
1. An assortment of books that explores spirits and drinks.
2. Original written works of diverse mixological scholarship.
3. A collection of literary pieces aimed at preserving
the historical record of cocktailiana.
4. Annotated reproductions of classic cocktail and distillation titles.


READ YOUR GREENS!

A move from London to the Cotswolds in April followed by a week in May conducting the Harry Johnson Memorial Tour (thank you Plymouth Gin team and Pernod-Ricard US) throughout Manhattan plus lecturing at the Culinary Institute of America at Hyde Park (thank you Douglass Miller) left us with little time to update you on what's happening at Mixellany Limited.

GREENING THE BAR

This summer promises to be a hot one even if the temperature never passes the 18 degree mark. Why? Because we're going "green" with our mixology, planting herbs, fruits, and vegetables that will be converted into infusions, cordials, aromatized wines and spirits, bitters, punches, you name it. You can follow our projects on Facebook at our Slow Drinks community page and in IMBIBE magazine, where we have a Slow Drinks: Keep It Real column.

We're even doing a session at IMBIBE 2010 on the subject.
Growing ingredients for mixed drinks and cocktails is simple and sustainable. Are you part of the movement that is "greening" the bar with homemade bitters, aromatised spirits and wines, infusions, and other delights? Then it's time to show off your talents at our IMBIBE 2010 session, Tuesday 13, July 2010 @ 16.00. We will have 10 people join us for a "Show-and-Tell-and-Tasting Session". You could be one of the lucky people joining us on stage! Follow this link to send us your recipe. DEADLINE IS EXTENDED TO 1 JULY 2010.

NEW BOOKS!!!!!

A few months late in the making (or the researching and writing and researching and re-writing) Spirituous Journey: A History of Drink, Book Two is now available on Amazon in most countries and in our online shop. Okay. We have a few good reasons why this second volume took so long to produce.

The first one will give you a hint:

Did you know that the word "cocktail" first appeared in the English language in a London newspaper dating from 1798? And did you know that the cocktail was "vulgarly called 'ginger'" back in those days?

The second reason is that we now know more about Harry "The Dean" Johnson than we ever thought possible, including the day he was born, the day he died, and the fact that he never called himself a bartender or a mixologist, but a publican. Well. The rest you'll have to find out by reading Spirituous Journey: A History of Drink, Book Two.


One of our favourite guys in the biz, gaz regan, is also coming out with a new tome in June. The Cocktailian Chronicles: Life with The Professor, Volume 1 is a compilation of re-edited, annotated columns, written by gaz regan, that first appeared in The San Francisco Chronicle in 2003, 2004, and a wee bit of 2005.  The book is illustrated by Stuffy Shmitt, a great friend of gaz’s, who is a rock 'n' roll musician, singer, and songwriter extraordinaire.

The columns feature The Professor, a fictitious bartender who holds forth from behind the stick in a neighborhood bar somewhere in San Francisco. In each column he highlights specific cocktails while dealing with people such as his boss, a man who is constantly irritated, especially when The Professor gets the better of him (just about all the time), and Regina, the raunchy waitress who dresses inappropriately, flirts shamelessly with customers, and teases The Professor mercilessly.

The Professor also deals with a huge variety of customers. Many of them were based on people who have played a part in gaz regan’s life. Each episode is followed by "A Word at the End of the Bar" in which regan lets us in on who these people were, and how come they made their way into his stories.  In some instances regan also provides new cocktail recipes, and discusses all manner of cocktailian palaver.

The Cocktailian Chronicles: Life with The Professor, Volume 1 is a fun read, bringing wit and wisdom together in a very casual manner. It’s a must-have for anyone remotely interested in the cocktail culture of the twenty-first century.

ON THE ROAD AGAIN


As we mentioned earlier, we'll be at IMBIBE 2010 on 13 July 2010, showing off ours and other folks "green" drink creations in a lively session that proves why now is a better time than ever to get growing your own ingredients, thinking more about seasonality, sustainability, and local sourcing.


Also in July, we'll be flying over the "pond" to take part in this year's edition of Tales of the Cocktail, 21-25 July 2020. This time we're honing our sights on French cocktails from the 1890s and Juleps from medieval times to modern day. We're also signing copies of Spirituous Journey: A History of Drink, Books One and Two at the Tales bookstore.


A PLACE WHERE WE CAN TALK COCKTAIL HISTORY...
 

PERNOD RICARD UK LAUNCHES DRINKOLOGY 
WITH BACKING FROM TOP SPIRIT GURUS

Having identified the need for a single-source online networking and knowledge-sharing community dedicated to bartenders in the UK on-trade, Pernod Ricard UK is launching Drinkology in collaboration with some of the industry’s most renowned and respected drinks experts.

The brainchild of Illy Jaffar, Pernod Ricard UK’s Head of Brand Advocacy, Drinkology is aimed at bartenders, bar owners, bar managers and bar backs looking for somewhere to network with their peers, ask specific questions, source knowledge content, partake in discussions and keep up to date with topical industry issues and information.

Henry Besant of the Worldwide Cocktail Club supported the direction and development of the site and will manage its content on an ongoing basis. Other names involved in the initiative include: Ian Wisniewski (vodka and malt whiskies), Geraldine Coates (gin), Dave Broom (rum and blended whiskies), Nicholas Faith (Cognac and brandy), Mark Ridgwell (bourbon/American Whiskey), Thomas Estes (agave spirits), Ago Perrone (vermouth and bitters), Gary Regan (legendary bars and bartenders), Jared Brown and Anistatia Miller (classic cocktails and ingredients).

These recognised names will be affectionately known as ‘gurus’ on the site, reflecting their oracle-like status in their respective areas of expertise. Each will drive the knowledge content for their categories in the form of discussion forums and editorial focusing on the history and production of spirits, category styles and other relevant category issues. The online community/knowledge portal also boasts social networking functionality, user-generated content, educational videos, a cocktail database, searchable vintage cocktail books, a bar menu library, job opportunities and guides to legendary bars, barmen and cocktails, amongst other content.

“Drinkology has garnered astounding support from some of the drinks industry’s biggest hitters, who appreciate the site’s category-focused, knowledge-sharing stance,” said Illy Jaffar, Head of Brand Advocacy at Pernod Ricard UK.

“Unlike the United States, the UK doesn’t currently have a single dedicated online community for bartenders that serves as both networking and knowledge portal,” said Henry Besant of the Worldwide Cocktail Club. “We’re fixing that with Drinkology - a place where bartenders can get quality and credible information, gain direct access to experts they may otherwise not, share their views and learn from each other in an informal, non-branded environment.”

Members of the trade can join the Drinkology community at www.drinkology.com.


LAST BUT NOT LEAST. . .

If you aren't following us already on Facebook, you may not know what we're up to and where of ten as you might like. This summer we are doing a few giveaways and special deals on paperback releases of our current hardcover list as well as a few limited editions that we are not selling on Amazon or our online shop. (Well, how else would be called "limited editions" if we let you order them online as print on demand?

We have a few pages...Mixellany Books...Jared Brown & Anistatia Miller...and Slow Drinks.

We're also on Twitter @mixellany.

Enough for now.
MIXELLANY GIFT VOUCHERS

Birthday? Holiday? Just because? Give the cocktailian in your life the gift of choice with a Mixellany gift voucher.

Priced from $5 to $500, gift vouchers can be redeemed at any time from anywhere in the world. Choose to either email or print out your gift. Full instructions on how to redeem your voucher are included.

Simply click the "Buy a gift voucher" below to purchase
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The Business Stuff

SHIPPING: Printing and shipping books around the world does take its toll on mailing costs. So to make sure that you get your books in a timely manner, we have made arrangements with our US supplier branch to get all North American books out on time. For UK, European, and the world of the world,  orders are printed and shipped from the UK.

Remember: All Mixellany books are produced on a print-on-demand basis to keep our overhead low. Our suppliers take from 3-5 business days on trade paperback and as much as 8-10 business days for hardcover and full-colour books before they ship. We can produce rush orders. But if you need this service, please contact us directly.
Contact us.
 
REVIEWERS: Hi guys. No. We haven't forgotten you. We are frantically working through every aspect of our business and setting up a special list for you guys so you will have books automatically shipped to you when they are published. Have patience. Just to make sure we have you on our mailing list as a reviewer, please go to www.mixellany.com to our "Join Our Mailing List" block and place your name on our mailing list. Then, send us an email to let us know who you are and what you write (blog, newspaper, radio, magazine, etc).

BRAND SPONSORS:Hi there. We are now offering substantial wholesale discounts on purchases of Mixellany books. If you want to consider ordering titles for training sessions, loyal customers, and general promotion, we can brand any book on special order for you at no additional charge. Want to know more? Contact us.
 
RETAILERS & LIBRARIANS: Yo! You are still the backbone of the publishing business. We know that we need to work with you to make your business work. Besides offering substantial wholesale discounts to you that to won't get through other distribution lines even ours, we also offer support with events in your house and ours. Let's talk. Contact us.
 
THE FREE LIBRARY: Digitising and making the books available in our Free Library as searchable, downloadable, printable, and shareable entities does take a lot of time and, yes, money. If you want to help us make more classic or even modern cocktail books available to the rest of the world, we do need your help.

We have a personal collection of over 500 classic titles and the ones that we can share because they are copyright free (read: public domain) we are happy to distribute if you are willing to share the economic load. If you want to know what we or our friends have that's available to be branded and distributed, 
contact us.
 
Enough for now. Cheers!
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